Elizabeth Okonkwo has influenced a fuse of Marketing consultancy with Cloud Engineering which has given birth to a modern infrastructure that can be applied to the exisitng concept of Data. The Arithmetic Information Modelling – AIM is the collection of information that collates keywords and numeric inspection on reflected trends, channelled patterns of human behaviour and social interaction. It is the history of data modelling and integration with computer science behind Artificial Intelligence and Machine learning that drives both online and offline experiences. The combination of Data Analysis, Data Manipulation and Data Automation that empowers new studies of AIM to increase business sales and consumer control. AIM redefines the current perception of Data and its use and misuse.